CET Recommends


Websites

Online Articles and Periodicals

Academic Publications

Books

Drop by the CET office (225B Bechtel Engineering) and check any one of these books with your Cal ID.

Title
Author
Topic
Synopsis
The Entrepreneurial Venture
Stevenson, Roberts, Bhide & Sahlman
Entrepreneurship
Covering every phase of the entrepreneurial venture, this collection of readings by leading academics and practitioners serves as a handbook for entrepreneurs.
A Leader’s Legacy
Kouzes, James and Posner, Barry
Leadership
This second book by Kouzes and Posner explores how leaders can have a lasting impact with essays on Significance, Relationships, Aspirations and Courage.
Crossing the Chasm
Moore, Geoffrey
Marketing
Must read for any entrepreneur. Geoffrey Moore addresses the subtleties of high-tech marketing. Also, listen to his CET lecture.
Crucial Conversations
Patterson, Kerry et al
Communication
How-to book on high-stakes conversations.
The Connective Edge: Leading in an Interdependent World
Lipman-Blumen, Jean
Leadership
Well-researched book on leadership styles required by our increasingly connected, interdependent and diverse organizations.
Startup: A Silcon Valley Adventure
Kaplan, Jerry
Entrepreneurship
His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book!