Drop by the CET office (225B Bechtel Engineering) and check any one of these books with your Cal ID.
Title |
Author |
Topic |
Synopsis |
The Entrepreneurial Venture |
Stevenson, Roberts, Bhide & Sahlman |
Entrepreneurship |
Covering every phase of the entrepreneurial venture, this collection of readings by leading academics and practitioners serves as a handbook for entrepreneurs. |
A Leader’s Legacy |
Kouzes, James and Posner, Barry |
Leadership |
This second book by Kouzes and Posner explores how leaders can have a lasting impact with essays on Significance, Relationships, Aspirations and Courage. |
Crossing the Chasm |
Moore, Geoffrey |
Marketing |
Must read for any entrepreneur. Geoffrey Moore addresses the subtleties of high-tech marketing. Also, listen to his CET lecture. |
Crucial Conversations |
Patterson, Kerry et al |
Communication |
How-to book on high-stakes conversations. |
The Connective Edge: Leading in an Interdependent World |
Lipman-Blumen, Jean |
Leadership |
Well-researched book on leadership styles required by our increasingly connected, interdependent and diverse organizations. |
Startup: A Silcon Valley Adventure |
Kaplan, Jerry |
Entrepreneurship |
His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book! |