CET Recommends
The following resources are used within CET classes to aid in the teaching of entrepreneurship and innovation.
Websites
- EDGAR, the Securities & Exchange Commission database of company filings
- eVenturing, a resource for entrepreneurs from the Ewing Marion Kauffman Foundation
- The Global Entrepreneurship Monitor (GEM) is a not-for-profit academic research consortium that has as its goal making high quality international research data on entrepreneurial activity readily available to as wide an audience as possible. GEM is the largest single study of entrepreneurial activity in the world.
- Intel Higher Education: Technology Entrepreneurship, tools to teach entrepreneurship to technical graduates
- PricewaterhouseCoopers Vision to Reality, a guide to writing a business plan
- Social Fusion, an incubator for entrepreneurs producing long-term positive impact in emerging markets
- Stanford Educators Corner, a free collection of entrepreneurship, education resources
- BOCOO.com is an online career-student-networking site incubated in Beijing. The site is great for any student who has or wants to have contact and networking in China. It's been quite popular in Beijing with over 15 of the top Beijing universities participating.
Online Articles and Periodicals
- "Anatomy of a Business Model," Steven Robbins
- Moneytree Report (Quarterly Report on VC Investment Activity from PriceWaterhouseCoopers)
Academic Publications
- Bases Digest (Stanford University's digest from the Business Association for Stanford Engineering Students)
- Technology Review (MIT's Technology Magazine)
- Working Knowledge (Harvard Business School's Weekly online newsletter)
Books
Drop by the CET office (225B Bechtel Engineering) and check any one of these books with your Cal ID.
|
Title
|
Author
|
Topic
|
Synopsis
|
|---|---|---|---|
|
The Entrepreneurial Venture
|
Stevenson, Roberts, Bhide & Sahlman
|
Entrepreneurship
|
Covering every phase of the entrepreneurial venture, this collection of readings by leading academics and practitioners serves as a handbook for entrepreneurs.
|
|
A Leader’s Legacy
|
Kouzes, James and Posner, Barry
|
Leadership
|
This second book by Kouzes and Posner explores how leaders can have a lasting impact with essays on Significance, Relationships, Aspirations and Courage.
|
|
Crossing the Chasm
|
Moore, Geoffrey
|
Marketing
|
Must-read for any entrepreneur. Geoffrey Moore addresses the subtleties of high-tech marketing. Also, listen to his CET lecture.
|
|
Crucial Conversations
|
Patterson, Kerry et al
|
Communication
|
How-to book on high-stakes conversations.
|
|
The Connective Edge: Leading in an Interdependent World
|
Lipman-Blumen, Jean
|
Leadership
|
Well-researched book on leadership styles required by our increasingly connected, interdependent, and diverse organizations.
|
|
Startup: A Silcon Valley Adventure
|
Kaplan, Jerry
|
Entrepreneurship
|
His company's ultimate failure says more about a cutthroat industry than about the quality of Kaplan's product. If you've ever wondered why things go right or wrong, how competition can kill you, or how financing really works within a small startup, read this book!
|




STUDENT COMMENTS
“I'd have to say it was eye opening. My original thoughts of industry and how the business world works were significantly changed after going through the courses.”
"I'm starting a company as we speak. I always thought I would lead a company. CET opened my eyes that I could do it from an early age."
“(Without CET), I would have never started my own company. And never would have gotten a job at Google."
“ From the readings, to the team building exercises in class, to our consulting projects -- it was a tough class but I learned a whole lot that I have already put to use and that I will use in my future job."
“The most practical, hands-on course I've taken... Amazing."